Your SaaS metrics, live and correct
MRR, ARR, gross and net churn, NRR, activation, and LTV — calculated from raw events, not subscription counts, and projected on every screen your team works from.
Last updated June 2026 · By Widgets PRO Team
MRR & ARR, the right way
New, expansion, contraction, and churned MRR broken out — so growth is explained, not just a single net number.
Gross & net churn
Revenue churn and logo churn side by side, computed from Stripe events rather than naive subscription deltas.
Net revenue retention
Cohort NRR over trailing 12 months — the single number investors ask for first.
Activation & engagement
Pipe product events from Postgres or BigQuery to track activation rate and the aha-moment funnel.
LTV and payback
Customer lifetime value and CAC payback derived from your revenue and (optional) spend feeds.
Plan & cohort breakdowns
Slice MRR by plan, country, or signup cohort to see which segment actually compounds.
Stop paying for a metrics tool you already have the data for
A SaaS metrics dashboard does not need a separate $200/mo analytics subscription. Connect Stripe read-only, point a SQL widget at your product database, and the scorecard assembles itself — refreshed every few minutes, not once a night.
- Stripe read-only OAuth — never charge or modify
- SQL widgets over your own Postgres / BigQuery
- Trailing-12-month trends on every metric
- Compare any period to the prior one
The number on every screen, not just the analyst’s laptop
Put the SaaS scorecard on the office TV, on your phone for the standup, and behind a read-only link for the board. The whole team shares one source of truth instead of three conflicting spreadsheets.
- Same dashboard on web, mobile, and TV
- Read-only board link — no PDF export
- Brand Kit applied — investor-ready by default
- Alerts when churn or NRR crosses a threshold
Related
Frequently asked questions
MRR (new/expansion/contraction/churned), ARR, gross and net revenue churn, logo churn, net revenue retention, activation rate, LTV, and CAC payback. Anything else can be built with a SQL widget over your own data.
From Stripe subscription and invoice events, so cancellations, downgrades, and failed-then-recovered payments are handled correctly — not by counting active subscriptions at two points in time.
Yes. Connect your product database (Postgres) or warehouse (BigQuery) and build activation funnels and engagement cohorts alongside the billing metrics, on the same dashboard.
For most teams, yes — you get the same MRR/churn/NRR scorecard from the same Stripe data, plus product metrics and a TV-ready display, without a second subscription.